Effective DM Strategies for Social Media Engagement: How Shopify Discount Codes and Refly’s Magic Changed the Game for My Brand

The Struggle: Low Engagement in My DMs

I was regularly posting on Instagram, but my DMs were dead. Engagement was low, and I needed to change things up.

The Idea: Exclusive Shopify Discount Codes via DMs

With help from Refly’s, I realized people love feeling special. So, I teased a Shopify discount code in my Instagram Stories but made it exclusive — you had to DM me to get it. Using Refly’s audience segmentation, I targeted the right people for engagement.

The Execution: Refly’s Tools in Action

I posted playful Instagram Stories like, “Want something special? DM us for a discount!” Using Refly’s analytics, I tweaked my timing and messaging. To my surprise, my DMs started buzzing immediately. People were eager for the code, and conversations took off.

The Impact: Engagement and Sales Grew

The results were better than expected — my DMs turned into real conversations, feedback, and higher engagement. People even shared their excitement, tagging my brand. With Refly’s, I tracked every interaction, ensuring no one slipped through the cracks.

The Lesson: DMs + Shopify Discount Codes = Success

Offering exclusive discount codes via DMs is a powerful way to boost engagement. And with Refly’s, managing those interactions is easy.

It’s a simple strategy, but it works.