Email Building

To onboard influencers to the program, first update the email list settings in Automation. This enables the collection of emails directly from influencers’ Instagram DMs. You can add a specific keyword to begin gathering emails.

Email addresses are required for the Klaviyo email automation flow, as all marketing data is synced to Klaviyo.

To get started, click on Automation from the left sidebar menu.

Click on Email Building

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Update the form fields

Keywords:

  • Select the ‘If message’ dropdown to choose whether the DM text should “be,” “contain,” “match whole words,” or “begin with” the specified text.
  • Add up to 5 keywords to trigger the automation.

Send Message:

  • When a user DMs the brand with the keyword you’ve set, the system automatically responds with the message you’ve configured.

Error Message:

  • If a user enters an incorrect email address, the system sends an error message with the content you’ve specified.

Success Message:

  • After the user enters a correct email address, the system sends a success message.
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After the success message, the customer’s profile is built, and the email is linked to their profile.

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