Turn Every Listing Comment Into a Booked Viewing
A “price?” comment on a listing photo is a live buyer, but only if someone answers before they move to the next listing.
Reflys qualifies budget, location, and timeline automatically, then books the viewing without an agent typing a single reply.
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Where buyer
leads get stuck
Listing comments and DMs on Instagram arrive faster than agents can respond one by one
Unqualified inquiries — wrong budget, wrong area — take up time meant for serious buyers
Viewing times get negotiated over slow, manual back-and-forth messaging
Lead and listing data sits in the agency's CRM, separate from wherever buyers are actually messaging
Leads from different listings and different agents aren't tracked in one place, so follow-up gets missed
A buyer who goes quiet after the first reply rarely gets a second follow-up message
From Listing Comment to Booked Viewing
Comment-to-DM Capture
A comment on a listing photo moves automatically into a private, listing-specific conversation.
Buyer Qualification Flow
Budget, location, and timeline captured before an agent gets involved.
Viewing Scheduler
Buyers pick an available slot directly inside the chat.
CRM Integration
Connects to your real estate CRM and listing management system via API or webhook, configured directly into your automations — reads listing and lead data and writes viewing bookings and lead status back in parallel, no double entry.
Where Buyer Conversations Happen
Instagram DM-led for listing discovery and comment-to-DM capture; WhatsApp takes over for qualification and viewing scheduling once a buyer is engaged.
Catch Buyers While They're Browsing Listings
Instagram DM turns a comment on a listing photo into a private, listing-specific conversation.
Best for:
- Listing inquiries
- Comment-to-DM capture
Move the Buyer Toward a Viewing
WhatsApp takes over for buyer qualification and viewing scheduling once a buyer is engaged.
Best for:
- Buyer qualification
- Viewing bookings
Real Estate Lead Management Software That Books the Showing First
A “price?” comment under your listing photos is a live buyer for about five minutes. After that they have scrolled to the next home and the next agent. Real estate lead management software wins on speed to lead, by replying at once, asking the questions that matter and offering a showing time before the interest fades.
How it works
Capture the comment
A comment on a listing post opens a private, listing-specific conversation automatically. Instagram lead generation for realtors stops depending on who is checking notifications.
Qualify before an agent steps in
Real estate lead qualification collects price range, preferred area and timeline in chat, so agents spend their hours on home buyers who are ready.
Let buyers pick a showing time
Showing scheduling automation offers open slots in the conversation. Showing requests are confirmed without a string of messages.
Sync with your real estate CRM
By API or webhook, Reflys reads listing data and writes every lead and booking back, so follow-up is tracked across agents and listings. A lead that arrives on one agent's listing is never lost because that agent is busy.
In practice
Picture a Saturday evening post for a three-bedroom listing. A buyer comments asking the price. Within a minute she is in a private chat with the price, two more photos and three short questions. She says she has mortgage pre-approval and wants to move by summer, then picks Sunday at 2 pm. The agent wakes up to a qualified showing on the calendar.
Practical tips
Answer the question they asked before asking yours. Give the price first, then qualify. Withholding it to force a call loses the lead.
Set automated real estate lead follow-up for buyers who go quiet: one message the next day, one after a week with similar listings. Second messages are rarely sent by hand.
Keep qualification to three questions. Budget, area and timeline tell you enough to prioritize, and anything longer feels like a form.
Questions? We've got answers.
Everything you need to know about Reflys, automations, integrations, and getting started.
No — the flow pulls in the listing details from the comment or DM itself, so the first reply references that exact property instead of a generic script.
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