Answer “Does This Run True to Size?” Before They Scroll Past
A boutique lives or dies on the questions that come before checkout — does it run true to size, is it restocking, does it work for a specific occasion.
Reflys answers instantly in the DM instead of losing the sale to a faster-replying brand.
$0 today. Cancel anytime
Where boutique
sales stall
“Does this run true to size?” questions pile up under every new post
Restock timing for a sold-out style gets asked about one DM at a time
Styling and occasion questions (“does this work for a wedding guest”) take real thought to answer, and staff can't keep up during a launch
Order and inventory data live in the store's e-commerce platform, disconnected from wherever the comments and DMs are actually happening
A viral post or influencer tag creates a traffic spike the inbox can't keep pace with
Exchange requests for the wrong size repeat constantly with no standard flow to catch them early
From Comment to Checkout
Size & Fit FAQ Flow
Instant, garment-specific sizing answers pulled from your actual fit notes.
Restock Alert Automation
Automatic pings the moment a sold-out size or style is back.
Comment-to-DM Automation
Turns “price?” and “restock?” comments into private sales conversations instantly.
CRM Integration
Connects to your e-commerce platform via API or webhook, configured directly into your automations — reads inventory and order status and writes restocks and exchanges back in parallel, no double entry.
Where Boutique Conversations Happen
Instagram DM-led — where boutique discovery, styling questions, and comments already happen; WhatsApp for order status and restock alerts once someone's a customer.
Turn Comments Into Sales Conversations
Instagram DM answers sizing, styling, and “price?” comments on the post where the shopper found the piece.
Best for:
- Size & fit
- Comment-to-DM
Keep Customers in the Loop
WhatsApp handles order status and restock alerts once someone's a customer.
Best for:
- Restock alerts
- Order status
Instagram DM Automation for Boutiques That Answers Before They Scroll Past
A boutique sale is usually decided by one question asked under a post: does it run true to size, is it coming back, would it work for a wedding. If the answer takes three hours, the shopper has bought something similar from a faster brand. Instagram DM automation for boutiques answers in seconds, in private, with the details of that exact piece.
How it works
Move comments into a private chat
Comment to DM automation turns “price?” and “restock?” comments into a direct conversation immediately, so buying questions are not left sitting in public under the post.
Answer sizing from your own notes
A size and fit chatbot replies with garment-specific guidance drawn from your fit notes, not a generic chart. “Size down, the waist has stretch” sells more than a table of inches.
Announce restocks automatically
Back in stock alerts go out the moment sold-out styles or sizes return, to the people who asked.
Connect your e-commerce platform
By API or webhook, Reflys reads inventory and order data and writes updates back, so order status questions get a real answer.
In practice
Picture a Friday evening post of a new midi dress. Forty comments arrive in an hour, half asking about fit. Each person gets a private message saying the dress runs slightly large and that the model is five foot six in a small. A shopper asks whether it suits a June wedding, is told yes with a shoe suggestion, and checks out before the owner has looked at her phone.
Practical tips
Write fit notes per garment in the words customers use: runs small, generous in the bust, cropped on tall frames. Those phrases become your best answers.
For styling advice such as wedding guest outfits, prepare short answers for your most asked occasions and hand anything unusual to a person.
When exchange requests keep naming the same style, change that style's fit note. Repeated exchanges are sizing feedback you are paying for.
Questions? We've got answers.
Everything you need to know about Reflys, automations, integrations, and getting started.
Yes — the fit flow is built from your own sizing notes per garment, so it answers the way a staff member who knows the line actually would.
Turn more conversations into customers.
Set up your first automation in under 10 minutes. No risk to your accounts—just more conversations turned into sales, starting today.
Start free trial7-day trial. Not charged until it ends.
Turn conversations into opportunities with automated replies and follow-ups.
Get better
at customer automation.
Powered by BJS Soft Solutions LLC © 2026, Reflys.
By using Reflys, you agree to our Terms of Service and acknowledge our Privacy Policy.