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Turn Inventory Browsers Into Booked Test Drives

Shoppers message about a specific car at 9pm and expect an answer before a salesperson clocks in the next morning.

Reflys answers inventory and pricing questions instantly and books the test drive on the spot, so the lead is still warm when your team follows up.

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Car Dealership Automation: a customer question answered and confirmed in a Reflys chat

Where dealership
leads go cold

  1. Inventory and pricing questions on a listing post go unanswered outside sales-floor hours

  2. Test drive requests need a phone call and a round of back-and-forth before a slot is confirmed

  3. Trade-in value questions arrive constantly, with no quick way to give even a ballpark answer

  4. Live inventory sits in the dealer management system, disconnected from wherever the sales team is actually messaging leads

  5. Financing pre-qualification interest gets mentioned in chat, then lost instead of routed to the F&I desk

  6. Booked test drives fall through without a reminder, and no-shows aren't caught until the customer never turns up

From Vehicle Inquiry to Booked Test Drive

Car Dealership Automation workflow: inquiry captured, request handled, and details synced by Reflys
  1. Inventory FAQ Automation

    Instant answers on pricing, specs, and current incentives for any listed vehicle.

  2. Test Drive Booking

    Customers confirm a real slot on your sales calendar directly in chat, with an automatic reminder before it.

  3. Trade-In & Financing Intake

    Captures trade-in details and financing interest, then routes it straight to the F&I desk.

  4. CRM Integration

    Connects to your dealer management system via API or webhook, configured directly into your automations — reads live inventory and writes new test-drive and trade-in leads back in parallel, so nothing's entered twice.

Where Dealership Conversations Happen

WhatsApp and Instagram both lead — Instagram DM catches shoppers browsing a listing post, WhatsApp carries the test-drive booking and trade-in follow-up through to close.

Instagram

Catch Shoppers Browsing a Listing Post

Instagram DM answers price, spec, and availability questions the moment someone messages about a car they saw.

Best for:

  • Inventory questions
  • Pricing & incentives
WhatsApp

Carry the Deal Through to Close

WhatsApp handles test-drive booking, reminders, and trade-in follow-up in one thread per shopper.

Best for:

  • Test-drive booking
  • Trade-in intake

Car Dealership Lead Management Software That Books the Test Drive Overnight

Car shoppers do their research at night. They message about one specific vehicle at 9 pm and expect an answer before your sales floor opens. By morning they have heard from another store. Car dealership lead management software answers after-hours leads straight away and puts a test drive on the calendar while the shopper is still interested.

How it works

  1. Answer inventory questions instantly

    Automotive lead response covers listing price, specs and current incentives for any vehicle in your inventory, at any hour, so speed to lead no longer depends on staffing.

  2. Book a real appointment

    Test drive scheduling confirms a slot on your sales calendar in chat and sends a reminder beforehand, which cuts test drive no-shows.

  3. Capture trade-in and finance interest

    Trade-in lead capture collects vehicle details and any mention of financing pre-qualification, then routes it to the F&I desk instead of leaving it in a thread.

  4. Connect your dealer management system

    By API or webhook, Reflys reads live vehicle inventory and writes leads and appointments back. A car that sold this morning is not offered tonight.

In practice

Picture a shopper who sees a three-year-old SUV in your Instagram post at 9:15 pm and asks if it is still available. She gets the price, the mileage and a current finance offer, mentions she has a sedan to trade, and books a test drive for Saturday at 11. The salesperson opens Friday's reminder with her trade details attached and has the SUV pulled up front.

Practical tips

  • Confirm the vehicle is still in stock in the first reply. Nothing loses a shopper faster than arriving for a car that sold on Tuesday.

  • For trade-in value questions, give a range and invite an appraisal. A range keeps the conversation going. Silence sends them to an online estimator.

  • Hand negotiation to a person. Automation should answer facts and book the visit, then pass a warm lead to someone who can make a deal.

Frequently Asked Questions

Questions? We've got answers.

Everything you need to know about Reflys, automations, integrations, and getting started.

It shares the listed price and current incentives you provide, then hands off to a salesperson the moment the conversation moves into negotiation or trade-in value — nothing gets promised your team hasn't approved.

Turn more conversations into customers.

Set up your first automation in under 10 minutes. No risk to your accounts—just more conversations turned into sales, starting today.

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