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Give Every Shipment a Status Without a Call to Your Ops Desk

Import and export shipments move through a dozen milestones between booking and delivery, and clients want to know which one they're at without calling in.

Reflys pushes the update automatically and answers documentation questions the moment they come up.

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Freight Forwarding Automation: a customer question answered and confirmed in a Reflys chat

Where shipment
updates get stuck

  1. Clients ask which stage a shipment is at, repeatedly, between booking and final delivery

  2. Customs documentation requirements differ by shipment type, and staff re-explain them for every client

  3. Shipment milestones and clearance status live in freight or customs software, disconnected from wherever clients are actually messaging for an update

  4. Delay and detention charges get communicated late, after a client has already escalated

  5. Quote requests for a new lane require checking rates across multiple carriers by hand

  6. Missing or incorrect documents get discovered at the customs stage instead of before the shipment leaves

From Booking to Cleared Shipment

Freight Forwarding Automation workflow: inquiry captured, request handled, and details synced by Reflys
  1. Milestone Status Updates

    Automatic notifications as a shipment moves through each stage, from booking to delivery.

  2. Customs Document Checklist

    A shipment-specific checklist sent and confirmed before the cargo ships.

  3. Clearance Status FAQ

    Instant answers on where a shipment stands with customs.

  4. CRM Integration

    Connects to your freight or customs management system via API or webhook, configured directly into your automations — reads shipment milestones and writes status and document updates back in parallel.

Where Forwarding Conversations Happen

WhatsApp-led — shipment milestones, document checklists, and clearance status in one thread per shipment or client account.

Instagram

Answer New Importers and Exporters

Instagram DM answers lane, quote, and documentation questions from businesses looking for a forwarder.

Best for:

  • Quote requests
  • Document questions
WhatsApp

Keep Clients Updated at Every Milestone

WhatsApp carries shipment milestones, document checklists, and clearance status in one thread per shipment.

Best for:

  • Milestone updates
  • Clearance status

Freight Forwarder Client Communication Software for Every Shipment Milestone

An international shipment passes a dozen milestones between booking and delivery, and the client wants to know which one it has reached. So they call your operations desk, repeatedly. Freight forwarder client communication software sends each milestone as it happens and catches document problems before the cargo leaves, when they are still cheap to fix.

How it works

  1. Notify at each milestone

    Shipment milestone notifications go out automatically as cargo moves from booking to departure, arrival, clearance and delivery. Import export shipment tracking stops being a phone call. The client always knows the last step completed.

  2. Check documents before departure

    A customs document checklist specific to the shipment is sent and confirmed item by item, covering the commercial invoice, packing list and bill of lading.

  3. Answer clearance questions instantly

    Customs clearance status updates tell an importer where the shipment stands, including when it is released. An arrival notice can be sent the same way.

  4. Connect your freight system

    By API or webhook, Reflys reads milestones and clearance status from your freight or customs management system and writes confirmations back.

In practice

Say an importer has a container of furniture arriving by ocean freight. Two weeks before sailing, the checklist shows the packing list does not match the commercial invoice, and the supplier corrects it. At the port of entry the shipment clears in a day. The importer receives a release message and a delivery date without calling once. The same error found at arrival would have meant a customs hold.

Practical tips

  • Review documents before the cargo ready date, not at arrival. Discrepancies caught early cost an email. Caught at the port, they cost storage.

  • Warn clients about demurrage and detention before free time runs out, with the date charges begin. It is the update they most want and least often get.

  • Send one message per milestone and keep it short: what happened, what is next and when. Long updates are skimmed and followed by a call anyway.

Frequently Asked Questions

Questions? We've got answers.

Everything you need to know about Reflys, automations, integrations, and getting started.

Yes — the checklist is set per shipment type and destination, so clients see exactly what's outstanding instead of a generic list.

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