Get a Load Booked Without a Round of Phone Tag
Booking a truck usually means several calls to confirm a route, a rate, and a pickup window before anything moves.
Reflys handles the back-and-forth in chat and pushes ETA and proof-of-delivery updates automatically once the load is on the road.
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Where freight
loads get stuck
Booking a load takes several calls back and forth to confirm route, rate, and pickup window
Shippers ask for an ETA mid-route, and someone has to call the driver to find out
Load status and driver location live in a separate fleet or TMS system, disconnected from wherever shippers are actually messaging for updates
Proof-of-delivery documents get chased down and emailed manually after every drop
Rate quotes for repeat lanes get recalculated from scratch instead of reused
Detention and delay updates reach the shipper late, after they've already started calling
From Rate Request to Delivered Load

Load Booking Flow
Route, weight, and pickup details captured in chat, with a rate returned automatically.
ETA Update Automation
Mid-route status pulled and sent without a call to the driver.
Proof-of-Delivery Confirmation
POD sent to the shipper's thread the moment a load is marked delivered.
CRM Integration
Connects to your fleet or TMS system via API or webhook, configured directly into your automations — reads load status and writes booking and POD updates back in parallel, so the record's always current.
Where Freight Conversations Happen
WhatsApp-led — load booking, ETA updates, and proof-of-delivery confirmations in one thread per shipment. Built for shippers and dispatchers who already coordinate by phone and text.
Catch New Shippers Comparing Carriers
Instagram DM answers lane, capacity, and rate questions from shippers looking for a carrier.
Best for:
- Rate requests
- Lane questions
Book and Track Every Load in One Thread
WhatsApp carries load booking, ETA updates, and proof-of-delivery confirmations for each shipment.
Best for:
- Load booking
- POD confirmations
Freight Shipper Communication Software That Replaces the Check Call
Booking a load takes three calls to settle the lane, the rate and the pickup window. Once it is rolling, the shipper calls for an ETA and someone has to phone the driver to find out. Freight shipper communication software handles the booking exchange in chat and sends updates before anyone asks.
How it works
Book the load in chat
Load booking automation captures route, weight and pickup details and returns a rate. Freight rate quote requests for repeat lanes are answered without recalculating from scratch.
Send ETAs without calling the driver
Automated ETA updates for shippers pull load status mid-route and send it, which cuts check calls for your dispatcher and interruptions for the driver.
Deliver the POD at the drop
Proof of delivery automation sends the document to the shipper's thread the moment a load is marked delivered. The signed bill of lading no longer has to be chased and emailed after each drop.
Connect your fleet system
By API or webhook, Reflys reads load status from your fleet or transportation management system and writes bookings back.
In practice
Imagine a manufacturer who ships two loads a week on the same lane. On Monday he messages the weight and a pickup window, gets the rate and confirms. On Tuesday afternoon he receives an ETA update that the truck is three hours out. At 6:10 pm the signed POD arrives in the same thread. His receiving team was ready, and nobody made a phone call.
Practical tips
Send a delay notice as soon as the ETA slips, with the new time. Shippers can reschedule a dock. They cannot forgive finding out from their own customer.
Tell the shipper about detention as it starts to accrue, not on the invoice. A warning gives them the chance to speed up loading.
Save the details of repeat lanes so a regular customer can rebook with one message. Easy rebooking is what keeps freight with one carrier.
Questions? We've got answers.
Everything you need to know about Reflys, automations, integrations, and getting started.
Yes — a booking flow captures route, weight, and pickup window, and returns a rate from the pricing rules you set up, all inside chat.
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