Turn Drop-Day Chaos Into a Managed Queue, Not a Flood
A limited drop turns your DMs into a flood the second it posts — who's still in stock, how the raffle works, whether a pair is authentic.
Reflys handles the volume in real time so drop day doesn't mean an inbox nobody can dig out of.
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Where drop-day
DMs flood in
Drop-day DM volume spikes instantly and buries real questions under duplicate ones
Raffle entry rules get explained from scratch to every new follower on every drop
Authenticity questions (“is this a legit pair”) need a confident answer fast, or the sale's gone
Order and size-run inventory sit in a separate system, invisible the moment the drop goes live and DMs start flooding in
Sorting real customers from resale bots in the raffle queue is a constant challenge
Post-drop “did I win” follow-ups repeat for hours after every raffle closes
From Drop Post to Confirmed Order
Raffle Entry Flow
Captures entries and rules in one automated chat flow instead of repeat explanations.
Drop-Day Queue Automation
Scales instantly with message volume so a launch spike doesn't mean slower replies.
Authentication FAQ
Instant, confident answers on sourcing and authenticity for every drop.
CRM Integration
Connects to your order and inventory system via API or webhook, configured directly into your automations — reads size-run stock and writes raffle results and orders back in parallel, so the record's always current.
Where Drop Conversations Happen
Instagram DM-led — drops are announced and discovered on Instagram, and that's where raffle and restock questions land first; WhatsApp for order confirmation and authentication follow-ups after a win.
Handle the Drop Where It's Announced
Instagram DM captures raffle entries and answers stock and authenticity questions the second a drop goes live.
Best for:
- Raffle entries
- Drop-day queue
Confirm Every Win in One Thread
WhatsApp handles order confirmation and authentication follow-ups after a raffle win.
Best for:
- Order confirmation
- Authentication follow-up
Sneaker Raffle Automation That Turns Drop Day Into a Managed Queue
A limited release fills the inbox the second it posts. Hundreds of people ask the same four things at once, and the real questions are buried under duplicates. Sneaker raffle automation gives every follower the same clear answer immediately, so release day is a queue you control instead of a flood nobody can dig out of.
How it works
Run entries through one flow
Raffle entries and rules are handled in a single automated conversation. Nobody on your team explains the raffle from scratch to every new follower.
Scale with the spike
Drop day DM management answers at the same speed whether ten people write or ten thousand, so limited drops do not mean slower replies.
Answer authenticity with confidence
Authentication FAQ automation gives instant, consistent answers on sourcing and your authenticity guarantee, the question that decides a hesitant sale. A buyer who doubts a pair is real will not wait an hour for reassurance.
Connect your order and inventory system
By API or webhook, Reflys reads the size run and order data and writes entries and results back, which supports winner notifications.
In practice
Imagine a Saturday 10 am release of two hundred pairs. By 10:05 there are nine hundred messages. Each person is told how to enter, which sizes are in the run and when winners will hear. At noon, winner notifications go out with a payment window, and everyone else gets a clear “not this time.” Nobody spends the afternoon answering “did I win?”
Practical tips
Publish the raffle rules once, in plain words, and have the flow repeat them exactly. Inconsistent answers are what start accusations of favoritism.
Limit entries to one per account and ask for a detail that is tedious to fake at scale. It will not stop every one of the bot entries, but it removes the lazy ones.
Tell non-winners at the same time as winners. Silence after hype releases is what damages a store's name with its own community.
Questions? We've got answers.
Everything you need to know about Reflys, automations, integrations, and getting started.
Yes — it scales with message volume instantly, so hundreds of DMs at once get answered as fast as one.
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