Does production stop until we hear back on a proof?

That's the point of the approval flow — it captures a clear yes or a specific change request, so production isn't waiting on a vague reply.

Does this need a custom build to connect to our production system?

No — Reflys connects via a standard API or webhook and gets configured directly into your existing automations, reading and writing order and production data in parallel.

Collect Accurate Measurements in Chat, Not a Back-and-Forth

A made-to-measure order lives or dies on the measurements being right the first time, and a production timeline nobody's tracking.

Reflys structures the intake and keeps the customer updated at each stage instead of a string of “any update?” messages.

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Made-to-Measure Apparel Automation: a customer question answered and confirmed in a Reflys chat

Where custom orders
stall

Measurement intake over unstructured chat leads to missing or inconsistent numbers
Proof or mockup approval sits waiting on a reply before production can even start
“Any update on my order?” messages repeat with no proactive status sent first
Order specs and production status live in a separate workshop or production-tracking system, invisible from the customer-facing chat
Fabric and customization questions (monogramming, trim, lining) take real back-and-forth before an order's confirmed
Fitting or adjustment requests after delivery get handled ad hoc with no standard intake flow

From Measurements to Finished Piece

Made-to-Measure Apparel Automation workflow: inquiry captured, request handled, and details synced by Reflys

Structured Measurement Intake
A guided flow captures every measurement in the right format, the first time.
Proof Approval Flow
Sends the mockup and captures a clear yes or requested change before production starts.
Production Status Updates
Automatic stage-by-stage updates so the customer isn't the one asking.
CRM Integration
Connects to your workshop or production-tracking system via API or webhook, configured directly into your automations — reads order specs and production stage and writes updates and approvals back in parallel, so the record's always current.

Where Custom Order Conversations Happen

WhatsApp-led — measurement intake and production updates are detail-heavy and ongoing, suited to one continuous thread per order; Instagram DM for initial inquiries and fabric or style questions.

Answer Fabric and Style Questions First

Instagram DM handles initial inquiries and fabric, trim, and style questions before an order's confirmed.

Best for:

Fabric questions
Style inquiries

One Continuous Thread Per Order

WhatsApp runs measurement intake, proof approvals, and production updates for every order.

Best for:

Measurement intake
Production updates

Custom Clothing Order Management Software That Gets Measurements Right the First Time

A made-to-measure order succeeds or fails on numbers collected at the start. One missing measurement, or a chest written in the wrong unit, means a remake that erases the profit. Then the customer waits weeks with no news. Custom clothing order management software structures the intake and reports progress before anyone has to ask.

How it works

Guide the measurements
A measurement intake form in chat asks for body measurements one at a time, in the right order and unit, so nothing is skipped or ambiguous.
Get a clear approval
A proof approval workflow sends the mockup and records a yes or a specific change. Production does not begin on an assumption. Fabric selection and customization choices are confirmed at the same time.
Report each stage
Production status updates go out automatically as the order moves through cutting, sewing and finishing, which ends the “any update?” messages. The customer always knows the stage and the expected delivery date.
Connect your workshop system
By API or webhook, Reflys reads order specs and production status from your tracking system and writes approvals back.

In practice

Say a customer orders one of your made-to-measure suits for a wedding in seven weeks. He enters twelve measurements with a short instruction for each, confirms the fabric selection and approves the mockup with one change to the lapel. Over the next month he receives four short updates. The suit arrives nine days before the event, and he never had to ask where it was.

Practical tips

Show how to take each measurement with a photo or one-line instruction. Errors usually come from where the tape was placed, not from misreading it.
Read the full set back for confirmation before production. A customer who sees “sleeve 52 inches” will catch the mistake you would otherwise sew.
Agree choices such as monogramming and lining and trim in writing and include them in the approval. Verbal details are what get disputed on delivery.

Frequently Asked Questions

Questions? We've got answers.

Everything you need to know about Reflys, automations, integrations, and getting started.

Yes — the intake flow asks for each measurement in a set format with guidance on how to take it, which cuts down on the back-and-forth a loose chat leaves you with.