Will this help with sizing when customers are used to a different brand?

Yes — the cross-brand guide is set up around your actual size chart, so it translates a shopper's usual size into your specific fit.

Will this create duplicate records in our store platform?

No — Reflys reads and writes to your existing e-commerce platform in parallel through the same connection, so inventory and orders stay in one place, not two.

Answer the Fabric Opacity Question Before the Cart Gets Abandoned

Activewear buyers ask things no lookbook photo answers — is it squat-proof, what's the compression level, does the sizing run the same as their usual brand.

Reflys answers the technical fit questions instantly so the cart doesn't sit there until someone gives up.

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Where activewear
carts stall

Fabric opacity questions (“is this squat-proof”) go unanswered while the shopper moves on
Compression level and fabric-weight questions vary by style, and generic answers don't hold up
Sizing doesn't match across brands, so “do I need my usual size” repeats constantly
Order and inventory data live in the store's e-commerce platform, separate from wherever fit questions actually get asked
Exchange requests for compression or fit issues spike after every new drop
Restock timing for a sold-out size gets asked about individually instead of proactively announced

From Fabric Question to Completed Cart

Fabric & Fit FAQ Flow
Instant answers on opacity, compression, and fabric weight per style.
Cross-Brand Size Guide
Helps shoppers translate their usual size into your specific fit.
Restock Alert Automation
Automatic pings the moment a sold-out size or color is back.
CRM Integration
Connects to your e-commerce platform via API or webhook, configured directly into your automations — reads inventory and order status and writes restocks and exchanges back in parallel, so nothing's entered twice.

Where Activewear Conversations Happen

Instagram DM-led — activewear discovery and fabric or fit questions happen on workout content and reels; WhatsApp for order status and exchanges.

Answer Fabric Questions on Workout Content

Instagram DM answers opacity, compression, and cross-brand sizing questions on the reels where shoppers discover you.

Best for:

Fabric & fit
Cross-brand sizing

Handle Orders and Exchanges

WhatsApp handles order status, exchanges, and restock alerts once someone's bought.

Best for:

Restock alerts
Exchanges

Instagram DM Automation for Activewear Brands That Answers the Fabric Question

Activewear shoppers ask things no product photo can answer. Are these squat-proof leggings, how firm is the compression, do I take my usual size. When nobody replies, the cart sits until the shopper forgets it. Instagram DM automation for activewear brands gives a specific, technical answer while the item is still in the cart.

How it works

Answer fabric questions per style
Fabric and fit FAQ automation replies on opacity, compression level and fabric weight for the exact style, since a generic answer does not hold up. The shopper learns how the fabric behaves in movement, which a studio photo cannot show.
Translate sizes from other brands
An activewear size guide in chat helps shoppers convert the size they wear elsewhere into yours. Size comparison is the question behind much of the hesitation.
Announce restocks to those who asked
Back in stock notifications go out the moment a sold-out size or color returns, instead of answering each request by hand. The alert reaches people who already chose the item.
Connect your e-commerce platform
By API or webhook, Reflys reads inventory and order data and writes updates back.

In practice

Picture a shopper watching one of your workout reels who asks whether the high-waist leggings stay opaque in a squat. She is told the fabric weight, that they passed your bend test, and that most customers take their usual size. She asks about the sage color, learns her size is out, and opts in for an alert. Four days later it is back and she buys within the hour.

Practical tips

Describe compression in plain comparisons: “firm, like a second skin” or “light, for yoga.” Numbers mean little to most buyers.
Say so plainly when a style is not squat-proof in lighter colors. Honest answers reduce apparel cart abandonment and the exchanges that follow a bad surprise.
Announce new color drops to past buyers of the same style first. They already know their size and need no convincing on fit.

Frequently Asked Questions