Put Food Reorders on Autopilot Before the Bag Runs Out
Pet food and litter run out on a predictable cycle, and most stores still wait for the customer to remember instead of prompting the reorder.
Reflys times the nudge to when the bag's actually running low and answers breed- and size-specific product questions along the way.
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Where reorders
get left to chance
Food and litter reorders depend on the customer remembering, so repeat purchases are left to chance
Breed- and size-specific product questions (“is this right for a large-breed puppy”) take time to answer one by one
Multi-pet households get the wrong reminder or recommendation when order history isn't pulled per pet
Purchase history and reorder cycles live in the store's e-commerce platform, disconnected from the WhatsApp thread the customer actually replies to
Shipping delays on time-sensitive reorders like food or flea-and-tick prevention generate anxious follow-ups fast
Loyalty or subscribe-and-save enrollment gets explained from scratch with every new customer
From First Bag to Automatic Reorder

Reorder Cycle Automation
Reminders timed to when a specific product typically runs out, per pet.
Breed & Size Product Finder
A quick chat flow recommends the right product for the pet's breed and size.
Multi-Pet Profile Flow
Keeps reminders and recommendations separate for households with more than one pet.
CRM Integration
Connects to your e-commerce or subscription platform via API or webhook, configured directly into your automations — reads purchase history and pet profiles and writes reorders and updates back in parallel, no double entry.
Where Pet Owner Conversations Happen
WhatsApp-led for reorder reminders and shipping updates on a recurring cycle; Instagram DM for product and breed-fit questions on new arrivals.
Answer Breed-Fit Questions on New Arrivals
Instagram DM answers product and breed- or size-fit questions on new arrivals.
Best for:
- Breed & size finder
- New arrivals
Run Reorders on a Recurring Cycle
WhatsApp sends reorder reminders per pet and shipping updates on a recurring cycle.
Best for:
- Reorder reminders
- Multi-pet profiles
How Pet Stores Can Turn One-Time Buyers Into Regular Reorders
Pet food, litter and flea treatment run out on a cycle. The owner knows roughly when, but they don't plan for it. When the bag is empty, they buy wherever is closest. Every one of those is a repeat sale your store could have had with a reminder at the right time.
Reorders aren't the only gap. Owners also want to know if a product suits their pet's breed, age and size. Here is how to handle both:
How to fix it
Time reminders to the product, not the calendar
A small bag and a large bag run out at different times. Base the reminder on what was actually bought.
Keep a separate profile for each pet
A household with a cat and a dog should not get a litter reminder for the dog.
Answer breed and size questions with clear recommendations
“Is this right for a large-breed puppy?” deserves a direct answer and a product suggestion.
Warn early about delays on essentials
Food and flea prevention can't wait. A proactive update stops anxious follow-ups.
Explain subscribe-and-save in one short message
New customers ask how it works. A standard reply saves time every week.
Reflys sends reorder reminders on WhatsApp timed to each product and pet, keeps separate profiles for multi-pet households, and recommends products by breed and size. It connects to your e-commerce or subscription platform, so records stay in one place.
Questions? We've got answers.
Everything you need to know about Reflys, automations, integrations, and getting started.
Yes — each pet gets its own profile and reorder timing, so reminders don't get mixed up between, say, a cat's litter and a dog's food.
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