Will reorder reminders go out to everyone, even one-time buyers?

No — reminders are timed to the product someone actually bought and only go to that buyer, based on how long that item typically lasts.

Does this work with our existing e-commerce and loyalty platform?

Yes — Reflys connects via API or webhook, so it's built into the same automation already handling shade-matching and reorders, not a separate tool to manage.

Match Every Shopper to Their Shade Before They Bounce

A shopper who can't tell if a shade or formula is right for them closes the tab instead of asking a stranger in a store.

Reflys answers shade-matching and ingredient questions in chat and keeps repeat buyers on a reorder cycle, so it isn't just a one-time sale.

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Where beauty shoppers
bounce

“Is this the right shade for my skin tone?” questions go unanswered while the shopper moves to a brand with a live chat
Ingredient and “is this safe for sensitive skin” questions repeat across every product line
Reorder timing for consumables (a foundation, a serum) is never proactively prompted, so repeat purchases are left to chance
Order, purchase-history, and loyalty-points data sit in a separate e-commerce or loyalty platform the DM team can't see
Shade and formula returns spike without a pre-purchase way to confirm the match first
Bundle and gift-set questions around holidays and launches overwhelm the inbox in short bursts

From Shade Match to Reorder

Shade & Formula Match Flow
A short quiz in chat recommends the right shade or formula before checkout.
Ingredient FAQ Automation
Instant answers on ingredients, skin type fit, and allergens pulled from your product data.
Reorder Reminders
Automatic reorder prompts timed to how long a product actually lasts.
CRM Integration
Connects to your e-commerce or loyalty platform via API or webhook, configured directly into your automations — reads purchase history and loyalty status and writes reorders and shade preferences back in parallel, no double entry.

Where Beauty Conversations Happen

Instagram DM for shade-matching and ingredient questions on product posts; WhatsApp for reorder reminders and shipping updates once someone's a customer.

Match the Shade on the Product Post

Instagram DM answers shade-matching and ingredient questions right on the product posts where shoppers are deciding.

Best for:

Shade match
Ingredient FAQ

Keep Buyers on a Reorder Cycle

WhatsApp sends reorder reminders and shipping updates once someone's a customer.

Best for:

Reorder reminders
Shipping updates

How Beauty Brands Can Help Shoppers Find Their Shade Without a Store Visit

In a store, a shopper can test a shade on their wrist or ask the counter staff. Online, they guess. When they aren't sure, they either leave or buy the wrong shade and return it. Both cost you money.

The second missed chance comes after the sale. Foundations, serums and cleansers run out on a fairly predictable schedule, but most stores wait for the customer to remember. Here is how to fix both:

How to fix it

Turn your shade advice into a short quiz
Skin tone, undertone and coverage preference cover most foundation questions. Use the same logic a good counter associate would.
Prepare clear ingredient answers
“Is this safe for sensitive skin?” and “does it contain fragrance?” come up on almost every product. Have accurate answers ready from your product data.
Time reorder reminders to the product
A 30 ml serum and a full-size foundation run out at different times. Remind each buyer when their item is likely running low.
Send reminders only to actual buyers
A reminder for a product someone never bought feels like spam.
Prepare for launch and holiday rushes
Bundle and gift-set questions arrive in bursts. Write those answers before the campaign goes live.

Reflys runs a shade and formula match flow on Instagram, answers ingredient and skin-type questions from your product data, and sends reorder reminders on WhatsApp to the people who bought. It connects to your e-commerce or loyalty platform for purchase history.

Frequently Asked Questions

Questions? We've got answers.

Everything you need to know about Reflys, automations, integrations, and getting started.

Yes — the match flow asks a few quick questions about skin tone and preferences and recommends from your actual product line, the same logic a store associate would use.